Activation Intelligence
Audience Strategy unavailable
Observed browsing activity, interests, engagement patterns, and media availability signals from addressable IDs in this Audience Strategy seen across the web.
Observed IDs
4.8M
Addressable IDs in this Audience Strategy observed in the bidstream
Impression Opportunities
31.2M
Total available impressions
Impression Opps / ID
6.5
Average impressions per observed ID
Engagement Depth
8.3
Median events per active ID
Cross-Interest Rate
34.2%
% of IDs with 3+ topics
Average Floor CPM
$4.85
Opportunity-weighted floor price
Events per ID Distribution
Distribution of observed activity volume across IDs in this strategy
Audience Engagement Groups
Observed IDs grouped by engagement intensity
Casual: 41.1% (2.0M)
Engaged: 36.1% (1.7M)
Highly Engaged: 22.8% (1.1M)
Device Split
Observed ID distribution and impression opportunity by device
| Device | Observed IDs | Audience Share | Impression Opps | Opps / ID |
|---|---|---|---|---|
| Mobile | 2.2M | 46.5% | 14.8M | 6.6 |
| Desktop | 1.4M | 28.6% | 9.2M | 6.7 |
| Tablet | 720.0K | 14.9% | 4.4M | 6.1 |
Geo Split
Geographic concentration of observed IDs in this Audience Strategy
Market: SingaporeTop region: Central RegionShare of IDs: 14.9%Avg Opps / ID: 6.8